The State Library of Victoria required the design of an A5 booklet for marketing collateral to encourage corporate membership and sponsorship funding within the French-Australian business community.
As one of the few projects that was not required to conform to the State Library’s style guide, it allowed for free reign on the typographic and layout choices. The clients only request was to incorporate large imagery into the design.
The use of bright and vivid colours for the headings was chosen to compliment the strong imagery. This has created a harmonious flow throughout the design and created a strong contrast against paragraph text and white space.