Branding for an online fundraising platform.

Raiser is an online portal that connects fundraising professionals with philanthropists. It is a platform that enables fundraisers to conduct reliable and informed prospect research, and assist them with best practice fundraising insights.
The company is currently in the early stages of development; as of now the visual identity has been finalised and outlined in a style guide. 
Focusing on the name, raise is to move to a higher position or to increase in size, quantity, or worth. These keywords have been used to represent the values of the brand and it was important to capture this in the visually.
The letter R has been used as the basis of the logomark and an upward arrow has been formed using negative space. This arrow is the visual key in representing the company's service to assist users in raising awareness and funds for their cause.